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Legal · Privacy

Privacy policy

What we collect when you read, subscribe or ask for an advisory session, why we collect it, how long we keep it, and the control you have over it.

Section 01

Who is responsible for your information

FFREEDOM is a product of 1st Group Capital (Pty) Ltd, an authorised financial services provider with FSP licence number 49632. 1st Group Capital is the responsible party for the personal information processed through this website, as contemplated in the Protection of Personal Information Act 4 of 2013 (POPIA).

Questions about this policy, or any request relating to your personal information, can be sent to our information officer through the contact page.

Section 02

What we collect

Information you give us: your name, email address, phone number and message when you submit the advisory, contact, advertising, report or lead-capture forms; your email address when you subscribe to the newsletter; your name, email and comment text when you comment on an article.

Information collected automatically: pages viewed, reading progress, referring page, approximate region, device type and browser. Reading measurement uses a rotating, salted hash rather than a stored identifier, so we count sessions without building a profile of you.

Account information: if you are a member of the newsroom team, your email address, display name and assigned role.

Section 03

Why we process it and on what basis

To answer enquiries and arrange advisory sessions you asked for — performance of a contract or steps taken at your request.

To send the newsletter and confirmation emails — your consent, which you may withdraw at any time using the unsubscribe link.

To measure readership, detect spam and abuse, keep the site secure and improve the publication — our legitimate interests, balanced against your rights.

To meet legal, regulatory and FAIS record-keeping obligations.

Section 04

Cookies and third-party scripts

Strictly necessary cookies always run: they keep your session, protect against abuse and remember your cookie choice. Analytics (Google Analytics) and advertising (Google AdSense) only load after you allow that category. Before you decide, consent signals are set to denied and no analytics or advertising script is placed.

You can change or withdraw your choice at any time using the cookie preferences link in the footer, or through your browser settings.

Section 05

Who we share it with

Service providers that operate the publication on our behalf: our hosting and database provider, our transactional email provider, Google Analytics and Google AdSense. Each processes information only on our instructions or under its own published terms.

Accredited financial services representatives, but only when you explicitly ask for an advisory session or submit an enquiry intended for them.

Regulators, auditors or law enforcement where we are legally required to disclose.

We never sell your personal information.

Section 06

Cross-border transfers

Some of our providers process data outside South Africa. Where that happens we rely on providers who are bound by laws or contractual terms that offer protection substantially similar to POPIA.

Section 07

How long we keep it

Enquiry, advisory and lead submissions: five years from the last interaction, in line with FAIS record keeping.

Newsletter subscriptions: until you unsubscribe, plus a suppression record so we do not email you again.

Comments: for as long as the article is published, unless you ask us to remove them.

Technical logs and error records: twelve months.

Aggregate readership statistics: retained indefinitely because they no longer identify anyone.

Section 08

How we protect it

Access to the newsroom dashboard requires an account, and database access is enforced row by row so staff only reach the records their role permits. Data is encrypted in transit, secrets are stored outside the codebase, and public forms are validated and rate-limited against abuse.

Section 09

Your rights

You may ask what we hold about you, ask us to correct or delete it, object to processing based on legitimate interests, and withdraw consent for marketing or cookies at any time.

Send requests through the contact page. We respond within a reasonable period, and we may ask you to verify your identity first.

If you are not satisfied with our response you may complain to the Information Regulator (South Africa) at enquiries@inforegulator.org.za.

Section 10

Children

The publication is written for adults. We do not knowingly collect personal information from children under 18 without the consent of a competent person. If you believe we have, contact us and we will delete it.

Section 11

Changes to this policy

We update this policy when our processing changes. The version published on this page is the version that applies, and material changes will also re-trigger the cookie notice.