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Advertising

Reach South Africans while they are actively researching their finances

Advertising slots on FFREEDOM are commercial inventory available to licensed financial brands and relevant service providers. Every placement is clearly labelled as advertising and never influences our editorial content.

Request the media pack
Person reading financial content on a tablet
Who reads FFREEDOM

An audience actively working on their own tax, savings and investments

FFREEDOM readers are South African salaried professionals, business owners, emigrants and returning expats, and first time investors, actively researching decisions such as opening a tax free savings account, restructuring for tax efficiency, or evaluating a fractional property offer.

They arrive with intent, reading a specific guide because they are close to a decision, which makes a labelled, well placed advertisement more useful to them than an interruption.

  • Salaried professionals researching tax and retirement decisions
  • Business owners looking at structuring, trusts and succession
  • Emigrants and returning expats dealing with exchange control and residency
  • First time investors comparing savings and investment products
Placement inventory

Where advertising appears

Four standard positions, each labelled clearly as advertising and rendered natively in the site design.

PlacementLocationFormat
LeaderboardBelow the hero on the home page and every category pageHeadline, short body, call to action, advertiser name
In-feed unitInside the article grid, after the fifth storyCard unit matched to the editorial layout, labelled advertising
Sidebar sponsorBeside the newsletter sign up on the home pagePanel with headline, body and button
Article footerAt the end of every guide, after the sources sectionFull width unit with a call to action
Team reviewing a marketing plan on a whiteboard
Category sponsorship

Sponsor a category readers already trust

Exclusive placements are available on any of our five categories, so your brand appears beside the exact subject matter a reader is already engaged with, whether that is tax optimisation or alternative investments.

All rates are on request, because pricing depends on the category, the term and the placement mix you need. Contact our team for the current media pack.

  • Personal Finance
  • Tax Optimisation
  • Wealth Building
  • Asset Protection
  • Alternative Investments

Our advertising principles

  • Every paid unit carries a visible 'Advertising' label and the advertiser's name.
  • Editorial selection and article content are never for sale.
  • Advertisers do not see or approve editorial copy before it is published.
  • Financial services advertisers must hold the appropriate South African licence.

Rates, on request

Rates depend on placement, category and campaign term, so we do not publish a fixed rate card. Send us your budget and objective and we will send back options that fit.

Talk to our commercial team