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Partnerships

Advertise with FFREEDOM

Reach South Africans at the moment they are deciding what to do with their money — inside an independent publication they trust because we label every placement and sell no editorial.

A marketing team planning a campaign around FFREEDOM's editorial calendar

Five pillars

Personal finance to alternative investments

Weekly brief

Opt-in subscribers, one email a week

High intent

Readers researching real money decisions

SA focused

Rands, SARS and JSE context throughout

An analytics dashboard showing FFREEDOM's engaged reader audience

Who reads FFREEDOM

An audience actively deciding what to do with money

Our readers are salaried professionals, small business owners, first-time investors and families managing debt while trying to save. They arrive with a specific question — a tax deduction, a retirement decision, an investment comparison — and they read to the end.

That intent is what makes FFREEDOM a different kind of media buy: your message sits beside content the reader chose because it is directly relevant to a decision they are already making.

Ways to work with us

Four formats, all clearly labelled

Display placements

Leaderboard, in-article and sidebar units across the publication, targeted by section so your message sits beside relevant editorial.

Section sponsorship

Own one of our five pillars — Personal Finance, Tax Optimisation, Wealth Building, Asset Protection or Alternative Investments — for a full quarter.

Sponsored content

Long-form explainers written to our editorial standard and clearly labelled as sponsored. Educational, never a brochure.

Newsletter placements

A single sponsor slot in the weekly FFREEDOM brief, delivered to subscribers who opted in for money guidance.

Two partnership teams shaking hands over a media agreement

Our advertising standards

Trust is the product — we protect it accordingly

  • Every paid placement is visibly labelled as sponsored or an advertisement.
  • Advertisers never review, approve or influence editorial content.
  • We decline placements for unregulated products, guaranteed-return schemes and anything we would not explain to a reader in good conscience.
  • Financial services advertisers must be an authorised FSP or an authorised representative.
  • Sponsored content is fact-checked by the same editorial process as our own articles.

Questions advertisers ask first

What is the minimum campaign size?
There is no fixed minimum, but display and newsletter campaigns typically run for a minimum of four weeks so results are measurable.
Can financial product providers advertise?
Yes, provided the advertiser is an authorised financial services provider or an authorised representative, and all disclosures are supplied upfront.
How is sponsored content different from a normal article?
Sponsored content is written to our usual editorial standard, but it is clearly labelled and the topic and brand mention are agreed with the sponsor in advance.
Do you offer exclusivity?
Section sponsorships can include category exclusivity for the term of the placement. Ask our partnerships team for current availability.

Request the media kit

Tell us what you have in mind and we will send current placements, availability and rates, along with audience detail for the sections you are interested in.

Prefer email? advertise@ffreedom.co.za