Keep the clear space
Leave at least the height of the F on every side of the mark. Nothing else — text, borders or imagery — enters that space.
Branding pack
The FFREEDOM brand, free to use correctly
Everything you need to reference FFREEDOM in an article, a partnership, a sponsorship or a press mention — logos in vector and raster, the colour palette, typography and the usage rules, all downloadable below.
Primary mark
On light backgrounds
Reversed mark
On ink or photography
Horizontal wordmark
Headers and partner lockups
Downloads
Every asset, individually
Complete brand pack (ZIP)Every logo, wordmark, PNG export and the PDF guidelines in one archive.Brand guidelines (PDF)Clear space, minimum sizes, colour values, typography and misuse examples.Logo mark (SVG)The FFREEDOM F mark in full colour, vector, for any size.Logo mark, reversed (SVG)White mark for dark and photographic backgrounds.Wordmark (SVG)Horizontal FFREEDOM lockup for light backgrounds.Wordmark, reversed (SVG)Horizontal lockup for dark backgrounds.Logo mark (PNG, 512px)Raster export for slides, documents and social profiles.Favicon (PNG, 64px)Square icon for browser tabs and app shortcuts.
Colour
The palette
FFREEDOM Orange #F45B0BPrimary brand colour. Logo, calls to action, section eyebrows.
Ink #111111Headlines, body copy and dark sections such as the footer.
Cream #F9F6F0Page background across all public publication pages.
Paper #FFFFFFCards, panels and any surface that must lift off the cream.
Typography
The type system
Financial freedom
Headlines — bold, tight tracking, sentence case. Used for page titles and section headings.
Body copy runs at a comfortable reading measure with generous line height, so a long tax explainer stays readable on a phone.
Body — regular weight, 15px base, muted foreground for supporting text.
Section eyebrow
Eyebrows — uppercase, letterspaced, brand orange. Always paired with a heading.
Usage
How to use the brand
Minimum sizes
The mark stays legible down to 24px. The full wordmark should never appear below 120px wide.
Colour use
Use the full-colour mark on cream or white. Use the reversed white mark on ink, photography or video. Never recolour the mark.
Do not distort
No stretching, rotating, adding shadows, outlines or gradients, and no placing the mark inside another shape.
Naming
Write FFREEDOM in full capitals. In first reference, credit it as a product of 1st Group Capital (Pty) Ltd, an authorised FSP (49632).
Permitted use
Press, partners and sponsors may use these assets to reference or link to FFREEDOM. They may not imply endorsement of a product or service.
Need something that is not here?
For custom lockups, partner co-branding, print-ready formats or approval on a specific placement, get in touch and we will send exactly what you need.
FFREEDOM is a product of 1st Group Capital (Pty) Ltd, authorised FSP 49632. The name and mark remain its property.